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The web page infre.com had the following on the web page, "The International Foundation for Retirement Education InFRE is a non-profit 501c3 organization founded in 1997 to address the tremendous retirement challenge facing all Americans." We saw that the website said " It exists solely to help retirement counselors and administrators increase the retirement readiness of the American worker." It also said " With InFRE, professionals from multiple industries have access to quality education and tools so they can assist employees and clients with retirement preparedness. This way, everyone can." The header had infre as the highest ranking optimized keyword. This keyword is followed by retirement income training, certified retirement counselor, and advisor which isn't as urgent as infre. The other words infre.com used was crc. is included but could not be viewed by search engines.